2.0 Objectives

The objectives of Avenue Investments Ltd are:

· Capture the majority of business in the whole east African area.

· Offer our customers a superior service, at a low price.

2.1 Mission

The mission of Avenue Investments Ltd is to become the primary procurement agents for businesses in the East Africa region.

Keys to Success

The keys to success for Avenue Investments Ltd are:

· Customer referrals.

· Exceeding the customer's expectation for quality, timelines and price.

2.2 Company Summary

Avenue Investments Ltd is involved in Business advisory services, construction; Carpentry, Trade which ranges from Hardware materials to dry ration cereals, Industrial And home Electrical installations, Etc. Currently, Avenue Investments Ltd is a subcontractor with a number of construction companies to provide wood works and Electrical supplies on their construction sites.

2.3 Company Ownership

Avenue Investments Ltd is owned by Ugandan Entrepreneurs.

2.4 Start-up Summary

The company was started with private funds but has seen spectacular growth over the years.

2.5 Services

Avenue Investments Ltd tailors solutions to customers expectation needs.

Avenue Investments Ltd goal is to provide an end product that is unique to the customer's requirements however complicated.

2.6 Strategy and Implementation Summary

Avenue Investments Ltd’s strategy is simple and ambitious. First, build its base within Uganda.

From this secure footing, Avenue Investments Ltd markets her specialization skills to new customers. Avenue Investments Ltd is uniquely positioned to successfully market its services to local and International markets.

3.0 Competitive Edge

Avenue Investments Ltd reputation for quality work and excellent customer skills has been a hallmark of her work history in both trade goods and services. Starting an Investment Company, was just another step in the quest to deliver products and services to customers that are second to none.

Quality has always been Avenue Investments Ltd’s competitive edge that has pushed her ahead with customers. Her focus on creative integrated designs now places her in a unique situation. Many of our customers in Uganda need guaranteed quality goods and services.

Avenue Investments Ltd’s history of project successes has made her a valuable resource to her clientele.